White-Label PMS, Booking Engine & Channel Manager
For agencies, consultants and hotel-tech companies: the full hotel stack — PMS, booking engine and channel manager — run for every client property from one platform, with your client's brand on everything the guest sees.
What the guest sees is your client. What you use is one dashboard.
White-label only matters at two surfaces, and we cover both.
Guest-facing: the booking engine carries each property's own logo, colours and theme, embedded on the hotel's website — and for partner properties the checkout runs with no Frontdesko attribution at all. Confirmation emails carry the property's identity.
Operator-facing: you manage every client from one multi-property dashboard — per-property rates, availability, housekeeping and reporting — with a REST API when you want your own reporting or portal on top.
Under it all is the same stack every Frontdesko hotel runs: the channel manager syncing 200+ OTAs two-way in real time, the booking engine taking commission-free direct reservations, and a PMS that is free forever per property.
The partner terms, stated plainly
Core PMS: free forever, per property, no room limit. Your clients' front desk, reservations and reporting cost nothing — which means your margin never has to hide a licence fee.
Distribution bundle at standard pricing: $42/month per property (10–30 rooms) or $54/month (30–50 rooms) for channel manager + booking engine. Volume pricing from 5+ properties, agreed per partner.
You own the relationship. Your agency bills the hotel, holds the contract, and fronts the support relationship; we carry the platform, the OTA connections and second-line support behind you.
No certification fee, no minimums. Start with one client property and grow — the budget answer to white-label hotel software is not a cheaper licence, it is a core system that costs nothing.
Who this fits
Two companion reads: build vs white-label, honestly compared, and the agency recurring-revenue playbook.
Hospitality consultants standardising every client on one operations stack instead of inheriting a different PMS per hotel. Digital agencies adding bookings and distribution to the hotel websites they already build — the widget drops into any site. Regional hotel-tech companies who want a proven engine under their own brand instead of building channel connections from scratch, with local currency, tax and OTA support already shipped for India, the Gulf, Southeast Asia and Africa.
Frequently asked questions
Is the PMS included in the white-label program?
Yes, and it is the budget answer: the full PMS — front desk, reservations, housekeeping, reporting — is free forever for every property you manage, no room limit. Your team operates it through the Frontdesko dashboard; everything the guest touches carries the client's brand.
What does white-label mean here, concretely?
Guest-facing surfaces carry the hotel's brand, not ours: the booking engine takes each property's logo, colours and theme, and for partner properties the checkout runs fully unbranded — no Frontdesko attribution shown to guests. The admin your team uses is Frontdesko; what the guest sees is your client.
How does partner pricing work?
The PMS is free forever for every property you manage — no per-client licence for the core system. The channel manager + booking engine bundle is $42/month per property (10–30 rooms) or $54/month (30–50 rooms) at standard pricing; volume pricing from five or more properties is agreed per partner. You own the client relationship and the billing.
Can I manage all my client hotels from one place?
Yes. Multi-property is native: one dashboard across every client property with per-property rates, availability and reporting, and a REST API when you want to build your own layer on top.
Is there a reseller program for hotel software?
That is what this is — partners run client properties on Frontdesko under their own agency brand and their own billing. There is no certification fee and no minimum: start with one client, and volume terms come in from the fifth.
Which OTA channels does the white-label channel manager cover?
200+ channels including Booking.com, Expedia, Agoda, Airbnb, MakeMyTrip and Goibibo, with two-way real-time sync — the same coverage described on our channel manager page, per client property.
Bring us your first client property
Write to [email protected] with the property count you manage — you will get a person, not a sequence.
Talk to Partnerships